WeChat is not just a messaging app, as most non- Chinese mobile users would think, but an open communication platform, which already encloses more than 10 million apps. Nearly any organization or company can make an app, known as an "official account" on WeChat. Media companies, banks, celebrities, brands, and startups, all have their own accounts. Individuals with accounts can access APIs for features like direct messaging, voice messaging, payments, and location.
With WeChat users can do pretty much everything, from hailing a cab, to managing credit card bills, checking the news, and more. In addition, one in five WeChat users take advantage of WeChat's payments feature. Users upload their baking information, or credit card number, and buy products or services from any official account in WeChat. There is no better way to stay in touch with Chinese customers than having an "official account" on WeChat. Plateno creates the account for your hotel, it customizes it, and it manages it according to a strategy agreed upon with you.